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86% of Offline Shoppers Checkout Online First (UK)
One of my Top 10 critical numbers is the volume of all buyers who use the internet before shopping offline. The number is 86% – “the number of shoppers who will research online before buying in-store”....
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Zero – The Number of People Who Bought Online
Back (again) to last month’s TNS Digital World, Digital Life survey and the shock discovery that of the 10 things that people do most of online, making purchases is not one of them. (“researched”...
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Prepare: We Will All Be Online Businesses One Day
Imagine you are a steel-maker with annual revenues of €500m. Or a retailer. Or an engineering firm. Your revenues grow by 5% each year – relatively predictably. Just 20% of your revenues are from...
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